Here we are, halfway through 2022. The year is flying by, and with the changing of the seasons comes the changing of markets, big and small. The need to adapt is ever-present if your industry is like ours, Lantern House Video. Here are five reasons to up your video output in the back half of 2022 and adapt your business.

5. The Numbers Don’t Lie

Whether talking about ROI, engagement, or a desire to see more, the numbers around brands using video, don’t lie. 

89% of video marketers say video gives them a good ROI, and 80% say video has directly helped increase sales. 54% of customers say they want to see more video content from brands they support.*

4. Video is Evergreen 

“Evergreen” is a term for specific content that will stay relevant to the brand for multiple years. These could be Brand Messaging Videos, Testimonials, or Process Videos. 

Their value to the company’s identity will hold throughout the years, long after the initial investment in the project. 

3. Uncertain Times are Ahead

With all the changes in the market, now is the perfect time to solidify your online presence. Good video content can help your brand weather any storm.

2. Create a Month in a Day

​​One thing we do with our clients is “batch create” content. This process involves shooting a ton of footage at one time, so we can strategically release it over the coming weeks or months. 

1. Give the People What They Want!

That 54% of clients who want to see more brand video content isn’t going away. 95% of video marketers plan to increase or maintain video spending next year for this exact reason. **

Do you need help expanding your video footprint online? Reach out to Lantern House Media to learn more about increasing your video content. Call us at 404-330-9533, book an appointment, or fill out our inquiry form online


*via Wyzowl

** via Search Engine Journal